DIGITAL
MARKETING
SOCIAL MEDIA
Fast becoming a frontline strategy for branding and marketing a business; developing a social media strategy can save time and resources. A little forward planning goes a long way. Asking the question; do you need every social platform and if so, which are the most appropriate for your business needs?
Max can attune and develop a social media strategy that is unique and productive and returns results, likes, visits, sharing, and increased business presence in the right social circles :)
He has constructed short courses, one to one training, group and staff training to learn to set up and implement social media effectively including understanding Facebook, Google, Twitter, LinkedIn, e-newsletters and e-commerce, YouTube and website Blogging to reach out to your audience, engage customers, generate leads and monitor your online reputation.
The following are examples of Max’s workshops in collaboration with Norbec BEC
Running a Facebook Ad That Works
Be seen among all those cat videos and wedding pictures with an effective Facebook ad. Learn some quick shortcuts to improve the focus and response rate for your Facebook ads. This practical workshop is suitable for all Facebook page owners, whether you’re experienced at running ads, or just considering giving it a go.
Being Seen Online: What You Need to Know About Online Advertising, Social Media, and SEO
It’s challenging to be found in Google search results. What channels assist your online visibility? Is it worth starting a blog? Should you hire an SEO specialist? Are social media pages any use? This workshop considers these questions and more.
Making Great Content: Social Media, Email and Blog Posts That Appeal
Customers love businesses that create good content. Whether it’s an entertaining Facebook update, a compelling email newsletter, or an informative blog post, great content is great advertising. Take home some writing exercises to help you tell your customers some great brand stories.
Social Media Analytics: How to Improve Your Social Marketing
So you’ve set up your social media accounts, and you’ve been running them for a while. How do you know it’s worth your time? This workshop will help you use social media analytics to critique and improve your marketing outcomes, using Facebook as an example.
Digital & Social Marketing in collaboration with ACE Community Colleges
Lismore & Burleigh Heads
Social media and digital marketing networks are a valuable resource for businesses looking to promote their brands online. In this course we look at social and other digital platforms that are free to use, as well as paid advertising options specifically for businesses that want to reach out to new audiences.
BSB42615 Certificate IV in New Small Business,
Marketing component in collaboration with Byron Community College
The national qualification for people with a small business or setting up a small business. Completing this course will give you the skills and knowledge to create the following:
A Business Plan for your business
Marketing research information and strategies to reach your target customer
Financial plans and monitoring systems
This course is designed to assist the small business owner succeed and grow a small business, meet legal and risk management requirements, and learn how to undertake market analysis and a design a marketing strategy (that includes using SOCIAL MEDIA) and financial planning and monitoring.
The program provides students with constructive feedback in a supportive environment on the establishment of and management of small business. Students are encouraged to develop an ‘elevator pitch’ – to develop their ability to express clearly what their business offers, and build confidence in presenting this to groups and individuals. The program develops practical and theoretical financial and business planning knowledge and skills. Modules from the Small Business Management Learning Resource Folder are worked through progressively in the classroom and guide structured home study and work based projects.
Testimonials
Brunswick Heads Chamber of Commerce
"Max has taken the “Simple Pleasures" brand and has been applying it to the social media channels for the Chamber of Commerce and Visitors Centre. He has conducted Search Engine Optimisation to continually improve its web traffic and ranking."
Northern Exposure Magazine
http://northern-exposure.com.au/northern-exposure-taking-next-level/
SEO & RANKING
Being Seen Online: What You Need to Know About Online Advertising, Social Media, and SEO; Search Engine Optimisation.
How does your business get noticed?
It’s all about what people search for online. How do you get noticed in preference to others? How can you get further up the page on a google search or other search engine ?
It’s challenging to be found in Google search results. What channels assist your online visibility? Is it worth starting a blog? Should you hire an SEO specialist? Are social media pages any use? Max addresses these considerations, questions and more.
Current Clients
Sun Protection Australia
The Yoga Shack
Brunswick Heads Visitors Centre & Chamber of Commerce
